My Mental Spark – Privacy Policy

Effective Date: July 11, 2025

1. Introduction

My Mental Spark (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

2. Information We Collect

Personal Information

  • Apple ID Information: Name, email address (via Apple Sign-In)
  • Profile Data: Age range, interests, goals, preferences
  • Usage Data: App interactions, content preferences, engagement metrics

Device Information

  • Device type and operating system
  • App version and crash reports
  • Network information and IP address
  • Device identifiers for analytics

Content Data

  • Reflections: Stored locally on your device only
  • Preferences: Content topics, delivery times, notification settings
  • History: Viewed content, favorites, reading patterns

3. How We Use Your Information

Service Delivery

  • Personalize daily content recommendations
  • Deliver notifications at preferred times
  • Maintain your content history and favorites
  • Provide customer support

App Improvement

  • Analyze usage patterns to improve features
  • Monitor app performance and fix bugs
  • Develop new content categories and features
  • Conduct A/B testing for user experience

Communication

  • Send service-related notifications
  • Provide customer support responses
  • Share important app updates
  • Process subscription management

4. Information Sharing

We Do Not Sell Your Data

We never sell, rent, or trade your personal information to third parties.

Service Providers

We may share limited data with:

  • Apple: For App Store transactions and Apple Sign-In
  • OpenAI: Anonymized prompts for content generation (no personal identifiers)
  • Analytics Services: Aggregated usage data for app improvement
  • Cloud Services: Encrypted data storage and backup

Legal Requirements

We may disclose information if required by law or to:

  • Comply with legal processes
  • Protect our rights and property
  • Ensure user safety
  • Investigate fraud or abuse

5. Data Storage and Security

Security Measures

  • End-to-end encryption for sensitive data
  • Secure authentication via Apple Sign-In
  • Regular security audits and updates
  • Limited employee access to personal data

Data Retention

  • Account Data: Retained while account is active
  • Usage Data: Aggregated and anonymized after 2 years
  • Reflections: Stored locally, never uploaded to servers
  • Deleted Accounts: Data permanently deleted within 30 days

International Transfers

Your data may be processed in countries outside your residence. We ensure adequate protection through:

  • Standard contractual clauses
  • Privacy Shield frameworks
  • Equivalent data protection standards

6. Your Privacy Rights

Access and Control

  • View and update your profile information
  • Export your data in a portable format
  • Delete your account and associated data
  • Opt out of non-essential communications

California Residents (CCPA)

You have the right to:

  • Know what personal information we collect
  • Delete your personal information
  • Opt out of data sales (we don’t sell data)
  • Non-discrimination for exercising privacy rights

European Users (GDPR)

You have the right to:

  • Access your personal data
  • Rectify inaccurate information
  • Erase your data (“right to be forgotten”)
  • Data portability
  • Object to processing
  • Withdraw consent at any time

7. Children’s Privacy

My Mental Spark is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover such collection, we will delete the information immediately.

8. Third-Party Services

Apple Services

  • Apple Sign-In for authentication
  • App Store for subscriptions
  • Push notifications
  • Crash reporting

AI Services

  • Content generation (anonymized prompts only)
  • No personal data shared with AI providers
  • Generated content is not stored permanently

Analytics

  • Aggregated usage statistics
  • No personally identifiable information
  • Used solely for app improvement

9. Cookies and Tracking

Local Storage

  • App preferences and settings
  • Content cache for offline access
  • Authentication tokens

No Web Tracking

  • No cookies or web beacons
  • No cross-site tracking
  • No advertising networks

10. Changes to Privacy Policy

We may update this Privacy Policy periodically. Changes will be:

  • Posted in the app with effective date
  • Notified via push notification for material changes
  • Require acceptance for continued use

11. Contact Us

For privacy-related questions or requests:

Response Time: We respond to privacy requests within 30 days.

Summary

  • We collect minimal personal information necessary for service delivery
  • Your reflections stay on your device and are never uploaded
  • We use data to personalize content and improve the app
  • We never sell your personal information
  • You have full control over your data and privacy settings
  • We comply with GDPR, CCPA, and other privacy regulations